Short answer: Sublime Stitching is teeny tiny. I have two, part-time employees. 

Sublime Stitching was founded independently in Austin, Texas in 2001 by Jenny Hart, due to an overabundance of bunny-n-duckie patterns and outdated, overly-difficult instructions for embroidery. After first trying embroidery in the summer of 2000, Hart was unable to find any alternative patterns for stitching ("alternative" meaning: anything other than cutesy teddy bears, duckies, bunnies and scarecrows). Instead of waiting for the craft industry to do something new, she did it herself. Jenny decided to create the company she wished existed: introducing her own designs in non-traditional themes, with new education and new anything for embroidery. 

Sublime Stitching introduced edgy embroidery design, all-in-one embroidery starter kits and entertaining, now-I-understand-it instructions to bring embroidery back to life for a new generation of needleworkers. Hart's pioneering take on an ages-old handcraft was met with worldwide press, and hordes of loyal crafters, thankful for finally having the first alternative to geese in bonnets. (Things got a little crazy after that.)

Hart's vision for updated embroidery has grown from her first line of four design sheets to over fifty themes, including the collaborative Artist Series, and a complete product line that includes quality tools and textiles for embroidery. Through Sublime Stitching, Jenny has taught embroidery to thousands with her uniquely clear instructions, books, workshops and appearances. The tremendous success of Hart's signature embroidery style led to a series of titles of the same name with Chronicle Books. 

Even though Sublime Stitching is based deep in the heart of Texas, it's a tiny, independent company right here in Austin. Its success has been firmly rooted in public support, and the reach has been worldwide. That's why Sublime Stitching endeavors to maintain fair-trade relationships both locally and internationally and to collaborate with communities of other independent crafters, artists and locally-owned businesses whenever possible. All for embroidery and embroidery for all!

Jenny Hart
Jenny is the owner/founder of Sublime Stitching. She is the pattern and product designer, content writer and editor for the site. She embroiders, draws, tweets here, there and sometimes here, travels a whole bunch, blogs on Sublime Stitching, Embroidery As Art , Feeling Stitchy and Dinosaurs and Robots, and lays awake nights feverishly masterminding the direction of Sublime Stitching. Read more.

★ Courtney Camera - Office Manager
Sponsorships, licensing, wholesale, inventory and markets!

★ Christopher Lawson - Shipping Manager / Inventory
Customer service, shipping, inventory management

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XTRY HELP FROM THESE FRIENDS:

Alicia Traveria - ayahdesign.com
Freelance illustrator, designer, and crafter extraordinaire, multi-talented Alicia has lent her formidable skills for the occasional pattern sheet, print ads and packaging since 2008.

Amy Bindel - Early Bird Special
Amy has been a long-time supporter, fan and friend. Not only that, but Amy has a beautiful way with stitches (so neatly done! such pretty colors!). Amy helps me stitch up project examples, contributes to the occasional project tutorial. She also sells her own designs in her shop! They are supercute!

Technical support: Doug Addison Web Productions and Webii

(site created and designed by Jenny Hart © 2001 - 2010 Sublime Stitching LLC)